Plans at a Glance
Level subscriptions are managed through Shopify billing. Feature access depends on your plan. Each plan is per Shopify store (one team = one store).
Plan comparison
| Feature | Free | Starter | Pro | Agency |
|---|---|---|---|---|
| Price | $0 | $4.99/mo | $9.99/mo | Custom |
| Stores | 1 | 1 | 1 | 1 (multi-store via Agency / multiple installs) |
| BYO WhatsApp | No | No | Yes | Yes |
| Campaigns | No | No (shared number) | Yes — 5/mo with BYO connected | Unlimited with BYO |
| COD reminders | No | Yes | Yes | Yes |
| Auto-cancel unverified | No | Yes | Yes | Yes |
| Abandoned cart recovery | No | Yes | Yes | Yes |
| Shared number messages | 50 free/mo | Pay per message | Pay per message until BYO | — |
WhatsApp messaging by plan
Shared number (Free) — 50 messages included per month. Sending stops when the limit is reached.
Shared number (Starter / Pro) — Unlimited sends from Level; you pay per delivered message. Requires pay-per-message approval in Shopify.
BYO (Pro+) — Connect your own WhatsApp number. Unlimited sends from Level. Meta bills your WhatsApp account directly. Campaigns require BYO.
See Billing for upgrade steps and Message rates for per-country pricing.
Upgrade
Change plans from Billing in the Level app. Shopify handles proration. Free and Starter see Upgrade to Pro for your own number on the WhatsApp page when they want BYO.