Message Types
Level sends different message types for each automation. Each type has a Meta category that affects delivery rules.
Utility messages
Transactional — sent in response to customer actions. Not subject to marketing caps.
| Type | Event | When sent |
|---|---|---|
| Verifica COD | cod_verification | New COD order placed |
| COD reminder | cod_reminder | In attesa order, reminder schedule |
| Thank you | thank_you | Customer confirms order |
| Annulla | cancel | Customer declines order |
Marketing messages
Promotional — subject to Meta frequency limits and opt-in requirements.
| Type | Event | When sent |
|---|---|---|
| Carrello abbandonato reminder | abandoned_cart_reminder | Touch 1 |
| Carrello abbandonato nudge | abandoned_cart_nudge | Touch 2 (no discount) |
| Carrello abbandonato offer | abandoned_cart_offer | Touch 2 (with discount) |
| Carrello abbandonato final | abandoned_cart_final | Touch 3 |
| Campaign broadcast | campaign_broadcast | Campaign send |
Level categories
For filtering in the template manager:
- COD — Verification and reminders
- Carrello abbandonato — Recovery sequence
- Campaign — Broadcast messages
- Thank you & post-order — Post-confirmation messages
- General — Other templates
Correlati
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