Opt-Out Handling

Customers can opt out of marketing messages by replying STOP on واتساب. Level respects opt-outs across all marketing flows.

Opt-out keywords

Level matches these inbound messages as opt-out:

• STOP, unsubscribe, opt out, cancel, end, quit
• Prefixes like “stop …” or “unsubscribe …”

Opt-in keywords

Customers can re-subscribe with:

• START, subscribe, opt in, yes

What happens on opt-out

Opt-out is stored per واتساب Business Account + phone number.

Template requirement

All marketing templates must include opt-out language:

“Reply STOP to unsubscribe”

Level’s default marketing templates include this text.

Merchant responsibilities

• Only send marketing to customers with proper opt-in
• Honor STOP replies immediately (handled automatically by Level)
• See واتساب opt-in for compliance guidance

ذات صلة

• Utility vs marketing
• Deferred sends
• Meta marketing limits