رسائل الخدمة مقابل التسويق

Meta classifies واتساب templates as utility or marketing. Level uses both — and the category affects delivery rules.

Level message types

Utility (transactional)

Not subject to marketing frequency caps. Sent in response to customer actions.

التسويق

Subject to Meta marketing limits and opt-in requirements.

What this means for you

• COD messages deliver reliably as utility messages — no marketing cap
• سلة مهجورة and campaigns may be deferred if Meta’s frequency limits are hit → Deferred sends
• التسويق messages require proper opt-in → واتساب opt-in

ذات صلة

• Message types reference
• Meta marketing limits