واتساب Opt-In
Meta requires customer consent before sending marketing messages on واتساب. Level helps you comply with built-in opt-out handling.
Utility vs marketing
| Category | Opt-in required? | Examples |
|---|---|---|
| Utility | No — transactional | التحقق من COD, reminders, thank you |
| التسويق | Yes | سلة مهجورة, campaigns |
See Utility vs marketing for the full breakdown.
How customers opt in
Common valid opt-in methods:
- Placing an order on your store (implicit consent for order-related messaging)
- Checking a marketing consent box at checkout
- Replying START, subscribe, or opt in to a واتساب message
Level records opt-in when customers reply with opt-in keywords.
How customers opt out
Customers reply STOP, unsubscribe, or opt out on واتساب. Level:
- Records the opt-out immediately
- Blocks all future marketing messages to that number
- Does not block utility messages (التحقق من COD)
See Opt-out handling.
Template requirement
All marketing templates must include:
“Reply STOP to unsubscribe”
Level’s default marketing templates include this text.
التسويق frequency
Even with opt-in, Meta limits marketing message frequency. Level enforces 1 marketing message per phone per 24 hours. See Meta marketing limits.
Merchant checklist
- Only send marketing to customers who have opted in
- Include STOP language in all marketing templates
- Honor opt-outs immediately (automatic via Level)
- Don’t send marketing to customers who only placed COD orders without marketing consent
ذات صلة
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